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"What you do speaks so loud that I cannot hear what you say."

---- Ralph Waldo Emerson

Stick around this life long enough, and you’ll become aware of a painful truth about the human condition: we often don’t do the things we ought to be doing for our own well-being. Researchers use the term ‘non-adherence’ to describe this lack of follow-through when it comes to advice.

When any kind of Sudden Money® enters someone's life--regardless of the origin of the money--things begin to shift within that person as well as with their relationships. Recipients of lottery windfalls and inheritances, as well as divorcees and widows, quickly develop desires and expectations for their money.

We here at the Sudden Money® Institute have been studying the personal side of money for over 15 years. Our original intention, following Susan Bradley's Sudden Money®: Managing a Financial Windfall (Wiley 2000), was to figure out why dealing with clients-in-transition was frequently so frustrating for financial professionals and where the disconnect was.

In Part 1, we reviewed reasons why people are skeptical when they hear various claims made by so-called studies.  In Part 2, I will address the question “Should we believe the science?”

Science is awesome.  There are amazing things being studied and discovered all the time in many fields.

The question is how do you find the real science given an environment where there’s so much sensationalism and spin to present a specific and salable answer?